Privacy Policy

Last updated: September 01, 2026

Era Boutique ("Era Boutique", "we", "us", or "our") respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you visit or make a purchase from erauae.shop, contact us, or otherwise interact with us.

1. Who We Are

Brand: Era Boutique

Website: erauae.shop

Location: United Arab Emirates

Our online store is operated using the Shopify e-commerce platform.

2. Information We Collect

Depending on how you interact with Era Boutique, we may collect:

·       Name, email address, telephone number, billing address, and delivery address

·       Order details, products purchased, size preferences, delivery information, returns, exchanges, and transaction history

·       Messages and customer-service communications

·       Device and usage information such as IP address, browser type, device type, pages visited, referring website, interactions, approximate location, cookies, and similar identifiers

Payment information is processed through the payment providers available at checkout. We generally do not receive or store your complete payment-card details ourselves.

3. How We Collect Information

·       Directly from you when you place an order or contact us

·       When you create or use a customer account, where available

·       When you subscribe to marketing communications

·       Automatically through cookies and similar technologies

·       Through service providers that support our website, payments, delivery, analytics, advertising, and customer service

4. How We Use Your Information

·       Process, confirm, prepare, dispatch, and deliver orders

·       Process payments, returns, exchanges, and refunds

·       Respond to questions and provide customer support

·       Improve website performance, navigation, products, and customer experience

·       Prevent fraud and protect the security of our website

·       Send marketing communications where permitted and in accordance with your preferences

5. Cookies and Tracking Technologies

Era Boutique may use cookies, pixels, tags, scripts, and similar technologies for essential website functions, analytics, advertising measurement, security, and customer preferences.

These technologies may include services provided by Shopify, Google, Meta, Microsoft, or other service providers where enabled on our store. Where cookie controls are available, you can use them to manage your preferences.

6. Shopify and Payment Providers

Our store is hosted on Shopify. Shopify and the payment providers available at checkout may process information necessary to operate checkout, customer accounts, orders, payments, fraud prevention, and other store functions according to their own privacy terms.

7. Sharing Personal Information

We do not sell your personal information. We may share information where reasonably necessary with service providers such as:

·       Shopify and e-commerce infrastructure providers

·       Payment processors

·       Delivery and courier companies

·       IT and hosting providers

·       Analytics and advertising providers

·       Customer-service providers

·       Professional advisers and authorities where disclosure is legally required

8. International Transfers

Some service providers may process information outside the United Arab Emirates. Where personal information is transferred internationally, we take reasonable measures intended to ensure that it is handled in accordance with applicable legal requirements.

9. Data Retention

We retain personal information only for as long as reasonably necessary for purposes such as fulfilling orders, customer service, accounting and business records, fraud prevention, resolving disputes, and complying with legal obligations.

10. Your Privacy Rights

Subject to applicable law, you may have rights to request access to personal information, correction of inaccurate information, deletion where legally applicable, restriction or cessation of certain processing, withdrawal of consent, and opt-out from certain marketing communications.

11. Security

We take reasonable administrative, organizational, and technical measures intended to protect personal information. However, no internet transmission or electronic-storage method can be guaranteed to be completely secure.

12. Children's Privacy

Our website and products are not specifically directed toward children. We do not knowingly seek to collect children's personal information in a manner inconsistent with applicable law.

13. Third-Party Websites and Social Media

Our website may contain links to third-party websites, social networks, payment providers, or services. Those third parties operate under their own privacy practices.

If you communicate with Era Boutique through Instagram, TikTok, WhatsApp, or another third-party platform, your interaction is also subject to that platform's privacy practices.

14. Changes to This Policy

We may update this Privacy Policy from time to time. The revised version will be posted on this page with an updated date.

15. Contact Us

For privacy-related questions or requests, please contact Era Boutique through the Contact page on erauae.shop.